Message review
Identify vague claims, missing proof and the questions a potential customer still has after reading the current site.
Website refresh
Keep what works. Fix what is costing you clarity and trust.
A focused refresh for an existing website that has a workable foundation but feels dated, confusing on mobile or disconnected from the services the business now wants to grow.
Indicative pricefrom $900
What is included
Structure cleanup
Simplify navigation, page order and content so important services and actions are easier to find.
Homepage rewrite
Replace generic opening copy with a clear promise, audience and reason to continue.
Mobile improvements
Correct cramped layouts, awkward actions, unreadable text and distracting decorative elements.
Conversion improvements
Strengthen calls to action, proof placement, contact options and form usability.
Technical tidy-up
Review metadata, headings, internal links, image sizes, indexing signals and obvious accessibility issues.
The process
Clear decisions from first review to handover.
- 01
Review
Assess the current site, analytics if available, platform limitations and business priorities.
- 02
Keep, change, remove
Agree what has value, what needs improvement and what no longer belongs.
- 03
Refresh
Rewrite and redesign the agreed pages with mobile and enquiry journeys in view.
- 04
Compare and launch
Test the refreshed experience and protect important URLs during release.
The intended outcome
A refresh should make the existing investment work harder without automatically turning into a complete rebuild. If the platform itself is the constraint, that will be explained before work begins.
Questions
Useful answers before you decide.
Need a more specific answer? Send a short note and Jacquie will recommend the simplest sensible next step.
Do I need a full rebuild?
Not always. If the platform is supported, the structure is recoverable and the required features are available, a targeted refresh may be the more sensible option.
Will existing Google visibility be protected?
Important URLs, redirects, titles and content changes are considered during a redesign. No provider can guarantee rankings, but avoidable migration damage should be prevented.
Can you refresh only the homepage?
Yes, when that page is the primary problem and the rest of the site remains accurate. The review may still identify related navigation or service-page changes worth considering.
Start with the real problem